About
Better taste.
Higher standards.
We Think About Sausage More Than Most People
Make a plant-based sausage you'd actually choose. No explanation needed.
Most options get part of the way there. They taste fine on their own, then fade once they're in a real meal. Or they cook well once, then not the next time. Nothing is clearly wrong, which makes it harder to trust.
So we kept at it. Over time, a few versions started to stand out. Not dramatically. Just reliably better. Easier to cook. Better in a full dish. Something you'd buy again without thinking twice. That narrowed things down quickly.
Susan Wurst
Founder of Sizzle™
Susan started Sizzle™ with one obsession: making plant-based food that didn't ask you to settle. Before founding the company, she spent a decade in food development learning what separates products people tolerate from products people crave. That question still drives everything.
"If it's not right, it doesn't ship."
What We Believe
Four things we
don't negotiate on.
Taste first.
Every decision starts with the question: does this make it taste better? If the answer isn't yes, the decision doesn't get made.
No shortcuts.
Caramelized onion takes 45 minutes. Cold-pressing takes longer than pressing. We do both. The product knows the difference.
Finish it right.
Twelve iterations isn't a story we tell. It's a quality threshold. We release when it's right, not when it's close.
Design matters.
Food is experienced before it's eaten. Every touchpoint — packaging, presentation, copy — is designed with intention.